The Florida State Fair is one of the largest annual events in the state, attracting over 500,000 visitors each year. Featuring food, rides, entertainment, a circus, interactive animal exhibits, and an agricultural program, the fair provides a diverse and engaging experience for attendees. The 2024 advertising campaign aimed to maintain and enhance the fair’s visibility while strategically adjusting media allocations.
Maximize attendance and engagement for the 2024 Florida State Fair.
Optimize media spending to ensure an effective reach across multiple advertising platforms.
Enhance brand awareness through targeted advertising placements.
Surveys and attendee feedback highlighted strong satisfaction with event promotions and overall fair experience.
The Florida State Fair Foundation reported a total revenue of $326,620, demonstrating continued financial stability.
The fair maintained its strong attendance, attracting over 500,000 visitors, reinforcing its status as a premier Florida event.
The 2024 Florida State Fair advertising campaign successfully maintained strong attendance and visibility while optimizing its media strategy. By shifting resources to out-of-home advertising and diversifying its outreach, the fair continued to solidify its reputation as a must-visit event in Florida.